Friday, May 30, 2008
Marketing by the ordinary folk
Some person thought of it fun to break the windshield of my parked car so i had to come by public transport to the office today. Setting aside the suffocation and constant smell of sweat a Pakistani bus ride can be really a good experience. From marketing point of view I simply love it.. There are people who climb on a moving bus carrying a bag full of goods (I bet a Hollywood stuntman could not perform this feat), selling their goods at a relatively cheaper price from the market.. There was this one person who tried to sell a liquid which was the cure of all diseases.. Move aside cancer and HIV.. we have a magic medicine available on our buses.. no need to spend millions of dollars in research.. The way he tried to sell it, it would put a educated salesman to shame.. It was personal selling at its best.. I wondered if they had quality education just what they might have achieved.. Then there is a cheap source of text marketing.. Behind every bus seats are loads of numbers written.. "Call 0300112233 and all your problems are gone".. "call akmal the great magician and your life will change".. Buses bring out the best of marketing abilities in people it seems.. On my way back I think I should write a small detail of all the the business softwares my company makes.. Maybe i just might make a sale..
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