Monday, June 16, 2008

Marketing vs selling

Many people confuse marketing with selling even though there is a major difference.. The confusion arises because both have to deal with the market.. The main difference is that marketing people let others know WHAT WE HAVE TO OFFER after doing market research. Suppose there is a need for self cleaning diapers. Marketing specialist should come up with an idea of introducing such product to the market after analyzing the demand. A salesman's job is to SELL the product.. The marketing guy has come up with an idea now its up to the sales man to try sell the idea.. Most local companies consider marketing to be selling thats why you see many job ads for marketing executives here whose work is that of selling.. Its like asking a dentist to perform a hernia operation.