E- marketing is refer to the application of marketing, principles, and techniques used over the Electronic media, specially Internet. It established tools of promotion, such as advertising, Sales promotion and direct marketing have been augmented by the development of information technology which offers to communicate effectively with many customers. telephone marketing, e-mail and mobile as well as digital TV and the Internet, have supplemented these traditional tools with e-commerce marketer can reach customer easily by advertising through Internet. It can be done either by generalized way such as through mass e-mail or personalized way such as sending message to target customers.
The main benefits of the e-marketing is that they are cost effective. In limited budget companies are able to target their target audience in effective way just because of the E-marketing.
