Hello again.. I've given you a brief description about small business marketing and target marketing. Now lets focus our attention to online marketing or Emarketing.
Emarketing or Online marketing is basically marketing your product or service on the net. They include search engine marketing, display marketing etc which we will cover some other time. Emarketing is a great way to promote ones product/service. The marketing possibilities are limitless. You can mail your prospective customers, make websites about your products, write about your products in blogs etc.
The main advantage of Emarketing is its relatively cheap. One can reach a wide audience with a very nominal fees as compared to giving advertisements in newspapers or in tv ads. Online marketing can be measured and traced which makes it easier to know what are the customers preferences and what is more appealing to the customer. Another advantage of internet marketing is that the customer can see the ad placed on the web when ever he likes as compared to tv ads which dont tell at what time which ad is going to come or billboards which we just drive by.
The limitation of online marketing is nothing beats seeing, tasting, smelling the product first hand which we just can not do online. Secondly not every body is tech savvy hence ones message may not reach every desired customer. This aside online marketing is here to stay!!
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