The other day i read an article about Mozilla firefox. Their marketing campaign was just excellent. The reason I am writing about this is that every one can do what they did. The firefox people decided to put on their thinking caps and asked all their users to send a testimonial as to why they like their browser. Now who wouldn't want to be in a ad? they got 10000 of responses of which the their judges picked the best of the lot. Now this campaign was not very expensive. Every Tom Dick and Harry can do it. It also doesn't require lots of work. You are getting some one else to do it all for you. All you do is judge the videos. It may not have to be videos, it can also be text, depending on what you want for your website. Any ways its no wonder they were voted among the top brand names a a couple of years ago ( don't know the recent results). Kudos to them.
On a serious note testimonials can do wonders but try not to over do it. Don't blame me if you make a fluke Bill Gates testimonial about your tissue brand saying that they are best to wipe your tears. Do be a bit realistic.
Will post again soon if i come across something interesting. bye all
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