Efficient and Cost Effective Marketing Plan

In today's competent business environment, mostly firms are trying to build a marketing plan which is better than their competitors. While doing so, most of the time they forget to focus on the core idea and deviate from their origin. Most of the firms are bringing more expensive ways to market their products by celebrity endorsements, bringing models into advertisements, associating famous songs with their products etc. These ways are highly expensive and more or less resemble in ideas. By doing celebrity endorsements, general or low class audience feels little uncomfortable to associate themselves with that particular product. They feel like this product is only for a high and premium class and it is not made for them.

To cater with this problem, one should bring new innovative ideas that are efficient yet cost effective in order to target every class of your audience. This does not mean that you overlook your target market. To support my view point, I would like to discuss the marketing strategy of ZONG, a new cellular service provider in Pakistan. Zong has currently around 4 major competitors in this market. But, Zong's marketing strategy is something unique from them. Instead of bring highly exclusive models or introducing celebrities in their advertisements, they came up with an idea of a simple guy addressing an audience without taking support of any songs or jingles. I also liked their one of the strategies in which they announced the things which are not in their package and that list was basically comprised of the disadvantages which are not in their package.

So, effective marketing plan can be unique, efficient and cost effective without using traditional approaches. The high cost which is incurred for expensive marketing plans can be saved and converted into company's profits.