When Marketing managers in a meeting ask their marketing executives to come up with new ideas to boost company's sales, they normally go for trade shows, cold calling, telemarketing, email blasts and seminars etc. This is a traditional outbound marketing approach when a marketer pushes his message to audience. Now all of these outbound marketing strategies are getting less effective day by day.
There could be following two reasons:
- An average people receives number of calls on daily basis and he is finding more ways to block such approaches towards him by use of spam filtering, call id block etc.
- Secondly, in today's world of internet people are less bothered to attend trade shows or seminars, they rather prefer to educate themselves about the product over internet.
Instead of investing company's cost and efforts in outbound marketing strategies where people are trying to get rid of you, you should go for Inbound marketing strategies where you help yourself "get found" by people already in search of your product. It could be done by Search engine optimization (SEO), social media sites and blogs etc.
1 comment:
Sometimes you will need to give a presentation in order to make a sale. Training in improving your presentation skills will increase your ability to persuade your audience because you will learn how to prepare and deliver the presentation, develop a strategy for presenting, overcome your nerves and also learn how to handle the question and answer session after the presentation effectively. In sales seminars they give lot of information on training and presentation of projects to the clients.
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